After the official signing of Valtteri Bottas to the Mercedes Formula One team for the upcoming 2017 championship season, it is no surprise that the team is announcing a new sponsorship package with global Finnish conglomerate, the Wihuri Group, effective immediately.
Wihuri has become an official Team Partner with branding featuring on the racesuits of the team's drivers Valtteri Bottas and Lewis Hamilton, on the team's trackside uniform and on the drivers' helmets.
At certain races, the Wipak logo, part of Wihuri's packaging division, will be used on the drivers' helmets instead.
"We are delighted to welcome Wihuri to the Mercedes-AMG Petronas Motorsport family today. As a respected brand both in Finland and globally, Wihuri will be a valuable addition to our team and we look forward to working with them and helping to expand their Formula One experience,” said team boss Toto Wolff.
“This year will be a new challenge for our team, with a new driver line-up, including our new Finnish driver Valtteri Bottas of course, and new regulations. I am sure it going to be a very exciting year to be involved with our team and the sport of Formula One."
The Wihuri Group, who have been involved in Formula One for a number of years and in motorsport sponsorship from the 1970s, specialise in four key areas including packaging, daily goods wholesale, technical trade and aviation. Based in Helsinki, Finland, the Group employs over 5000 people and operates in 30 countries.