Adelaide United has announced a new premier partner, with local South Australian brand Independent Grocers of Australia (IGA).
The partnership will see IGA become the shirt sponsor of the Reds, as well as supporting a host of other Adelaide United local initiatives.
Madeleine Fitzpatrick, Metcash GM Marketing Supermarkets said IGA are delighted to join United for the following three years, and excited to become apart of the footballing community in Adelaide.
“With football being the number one sport played by children aged 6-13 in Australia, IGA is looking forward to further raising the profile of the sport and the Reds, especially in regional areas of South Australia," Fitzpatrick said.
“Through the support for Adelaide United, IGA retailers will play a major role in getting behind the local community whilst also growing this sport across the entire State. IGA retailers are the heart and soul of many of their local communities as family owned business' delivering products and services tailored to their shoppers across South Australia.”
Adelaide United CEO Grant Mayer also welcomed the partnership on Monday.
“On behalf of Adelaide United, I would like to welcome IGA on board for the next three years," Mayer said.
“This is an exciting relationship and one that will provide broad reaching benefit for all involved with our great club.
“Football participation in this State is on the rise and following our success in last year's Grand Final, we very much look forward to working with IGA in developing stronger ties to the community."
