The Sahara Force India team has taken on a brand new look ahead of the 2017 season opening Australian Grand Prix following a new deal with Europe’s No. 1 water technology specialists, BWT.
The VJM10 will race in pink, magenta and silver to mark the beginning of a long-term relationship with the Austrian-headquartered water brand.
The partnership represents BWT’s first involvement in Formula One as the brand takes advantage of the sport’s global footprint to promote its unique water treatment products, such as the BWT Magnesium Mineralizer. BWT’s presence is also reinforced with the BWT pink helmets of Sergio Perez and Esteban Ocon to complement the unique BWT pink car.
“The arrival of BWT in Formula One is huge news and represents one of the most significant partnerships in our ten year history. It’s a sign of how far we have come as a team with our strong results and completes a solid commercial performance over the winter. For 2017 our cars will sport a vibrant new colour scheme with a smart matte finish,” said Dr Vijay Mallya, Team Principal and Managing Director of Sahara Force India. “Changing the colour of our cars is an indication of the strength of this new partnership and a real statement of intent from BWT as they begin their relationship with the sport of Formula One.”