With the launch of their new 2017 contender just hours away, the Force India Formula One team has announced a new official partner, Farah, to supply all their official teamwear
Farah’s association will involve supplying team members with a range of clothing to be worn while traveling to and from race and test events. The latest Farah designs will be issued to the team this week in preparation for the season-opening test session in Barcelona next week.
“It’s important for our team to be stylish and comfortable while traveling around the world and we are delighted to team up with Farah,” said Vijay Mallya, Team Principal and Managing Director, Sahara Force India. “The designs they have chosen for our team include some classic lines that reinforce Farah’s reputation as a traditional brand with a contemporary twist.”
The relationship with Sahara Force India marks the continuation of Farah’s ambitious plans to take its designs to new audiences around the world and capitalise on the global appeal of the sport. As well as kitting out the team, they will activate an extensive social media and sports marketing campaign supporting the partnership